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What Is The Difference Between A Blog And A Website?
We hear many questions in our Social Media for Executives and Business Owners class. One of the most common is “What’s the difference between a blog and a website?” The answer is simple: a blog is actually a type of website. It has an address on the Internet, and it’s a place where you can create and post content of all types, ranging from written content to images and...
Read MoreWhat Is Pinterest And How Is It Used For Business?
Virtually every time we teach a class at Social Media School we make some change to the presentation—whether it’s to reflect the quickly changing audience size and demographics of a platform, or to present the new “face” of Twitter or Facebook. Lately, we’ve been adding a brief description of Pinterest to our Introduction To Social Media For Executives and Business Owners Class. This...
Read MoreHow To Make The Most of Your Facebook Featured Photos
We’ve talked about how important your Facebook image is – the photo that’s most associated with your Page and which appears in search results. But there are five additional photos in the top strip of your Facebook page which you can take advantage of to further build your brand. Every time you add a photo, it appears here. However, since these images are prominent on your...
Read MoreShould I Connect My Twitter Feed To My LinkedIn Account?
The short and easy answer is “no.” Each social media platform is different. They have different purposes, different formats/character limits, and you will have different audiences in each. LinkedIn is a venue where your business connections are expecting a mix of information that includes news about changes in the business life of their network, updates about connections, industry news,...
Read MoreWhat’s The Best Way To Learn Social Media For Business?
You’re new to social media. You know it’s an important marketing tool to build your business but you’re not sure how to get started. In fact, there’s so much information about social media online that the more you look, the more confused you get. Fortunately, there is a way to clear up the confusion. We feel that the best way to learn social media is to have experienced and patient...
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The Social Media School blog covers business marketing topics – social media marketing, internet marketing, entrepreneurship, small business issues and more.
